about us
Charlie AK believes that you can be more sustainable and still dress outwardly, playfully, and bravely. We believe that timeless design can be protruding and we want to give the fashion interested consumers an alternative to express themselves through their clothing and still be sustainable.
our design
- Powerful, Playful and Provocative
Charlie AK focuses on expressing our internal values through our clothes by making the designs powerful, playful, and provocative. We create bold yet elegant garments that radiate personality and confidence. By using contrasts and provocative techniques, each creation has a playful and unique character.
our mission
Charlie AK wants to create clothes that emphasize both body and personality, designs that create strong and positive feelings for users. Our idea is to create clothes with good quality and materials and with a unique design so that people want to use the clothes more than a few times and through many seasons.
Charlie AK aims to slow down fashion trends and make valuable clothing that lasts longer. This, with the purpose of changing the fast-paced consumption behavior of our generation.
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We strive to exclude materials that contain plastics and that have a major negative impact on the environment.
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We want to encourage people to use garments more times and rather repair than buy new.
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We want to sell a feeling to the women who wear Charlie AK. It should feel special to wear the clothes and it should be worth paying a little extra to achieve this feeling.
read more about our core beliefs
Our focus
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Slow-paced fashion with unique designs that stretches over multiple seasons.
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High-quality clothing that lasts longer and looks new for a longer period of time.
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Usage of materials that have an as low impact on the environment as possible.
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Offer guidelines of how to take care of you garments to prolong their lifetime as well as free repairs for broken Charlie AK pieces
background
Charlie AK was founded on August 13th, 2018 by mother and daughter; Kristina and Charlotte Abrahamsson Kwetczer. The company was established with a mission to not only impact the fashion industry but also change the societal perception of clothing. By promoting sustainable and timeless designs, Charlie AK aims to share inspiration, creativity, and style.
We both have a passion for fashion and design and decided to combine our skills and create a company that focuses on empowering women through sustainable fashion. With Charlotte's background as an engineer and Kristina's experience as an architect, we bring a unique perspective to the fashion industry.
Charlie AK was born out of a hobby that both of us shared. We would often spend our evenings experimenting with different designs and creating innovative pieces that had never been seen before. We noticed that there was a gap in the market for sustainable fashion that was also stylish, confident, and elegant. This sparked the idea for Charlie AK, and we decided to turn our hobby into a business.
As competitive individuals, we strive to bring that same level of drive to our business. We continuously challenge ourselves to create new and innovative designs that are not only sustainable but also stand out with a unique and outgoing style. Our commitment to the environment is reflected in our use of eco-friendly materials and our efforts to ensure ethical production processes.
With our company, we aim to inspire and empower women to embrace sustainable fashion. Charlie AK is not just a fashion brand, it's a movement towards a more sustainable future. Utilizing Kristina's architectural background and Charlotte's engineering knowledge, we have created a brand that not only looks good but also promotes ethical and environmental consciousness. We hope that our brand can serve as an example of how fashion can be both stylish and sustainable.