Charlie AK believes that you can be more sustainable and still dress outwardly, playfully, and bravely. We believe that timeless design can be protruding and we want to give the fashion interested consumers an alternative to express themselves through their clothing and still be sustainable.
Charlie AK was founded in 2018 by mother and daughter; Kristina and Charlotte Abrahamsson Kwetczer. The company was established with a mission to not only impact the fashion industry but also change the societal perception of clothing.
We both have a passion for fashion and design and decided to combine our skills and create a company that focuses on empowering women through sustainable fashion. With Charlotte's background as an engineer and Kristina's experience as an architect, we bring a unique perspective to the fashion industry.
Charlie AK started as a fun hobby. We would spend evenings experimenting with designs and creating unique pieces. We noticed a gap in the market for sustainable fashion that's also stylish, confident, and elegant. This inspired us to turn our hobby into a business.
We're driven individuals and bring that passion to our work. We constantly challenge ourselves to create new and innovative designs that are both sustainable and stand out with a unique style. We use eco-friendly materials and make the majority in Sweden with help from our seamstress André.
Our goal is to inspire and empower women to embrace sustainable fashion. Charlie AK isn't just a fashion brand—it's a movement toward a more sustainable future.
In January 2023, our hearts filled with gratitude as André joined the Charlie AK team, marking a truly significant milestone for us. With his arrival, we were able to establish our production line right here in Sweden. This decision has granted us a sense of complete control over the manufacturing process, ensuring that we can deliver the highest quality garments without the need for excessive stockpiling. It's a transformation that brings a new level of flexibility to our customers and significantly shortens transportation distances, reducing our environmental impact.
André's journey is nothing short of inspiring. With over 30 years of experience as a tailor in Congo, his craftsmanship and expertise are unrivaled. In 2020, André took a leap of faith and migrated to Sweden, accompanied by his two younger children. Since October 2022, he has become an integral part of our team, enriching us with his immense craftsmanship and unwavering dedication.
Beyond his invaluable contributions to the production of our collection, André has embarked on a personal endeavor to learn Swedish. As we look ahead, we are filled with excitement and anticipation for the years to come. We are confident that with André by our side, we will create collections that capture the essence of our vision. His presence has already brought immeasurable value to our journey, and we are grateful to have him as an essential part of our Charlie AK team.
- Powerful, Playful and Provocative
Charlie AK focuses on expressing our internal values through our clothes by making the designs powerful, playful, and provocative. We create bold yet elegant garments that radiate personality and confidence. By using contrasts and provocative techniques, each creation has a playful and unique character.
Charlie AK wants to create clothes that emphasize both body and personality, designs that make strong and positive feelings for users. Our idea is to create clothes with good quality, materials, and a unique design so that our customers love to wear their clothes and want to use them more than a few times and through many seasons.
Charlie AK aims to slow down fashion trends and make valuable clothing that lasts longer. This is with the purpose of changing the fast-paced consumption behavior of our generation.
We strive to exclude materials containing plastics that significantly negatively impact the environment.
We want to encourage people to use garments more times and rather repair them than buy new ones.
We want women to feel strong wearing Charlie AK. We want them to feel confident in our design, and it is our mission to achieve this.
read more about our core beliefs
Slow-paced fashion with unique designs that stretches over multiple seasons.
High-quality clothing that lasts longer and looks new for a longer period of time.
Usage of materials that have an as low impact on the environment as possible.
Make clothing on demand and not make unnecessary amounts that never get used or sold.
Offer guidelines on how to take care of your garments to prolong their life as well as free repairs for broken Charlie AK pieces