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Articles
on Jun 24, 2024
The environmental impact of jeans
Denim; originating from the rugged landscapes of the American West over 150 years ago, jeans have woven their way into the heart of popular culture. Yet, beneath the seams of this iconic garment lies a less celebrated story—one of significant environmental strain.
A Thirsty Crop and a Heavy Footprint
According to the UN's Environment Programme, it takes over 3,780 liters of water to make just one pair of jeans—enough to fill a small swimming pool! This immense water consumption begins in the cotton fields, notorious for their thirst, and continues throughout the entire manufacturing process. But the environmental costs don't stop at water usage. Denim production is also a major emitter of carbon dioxide and relies heavily on harmful chemicals, from the pesticides drenching the cotton fields to the dyes and finishers that give jeans their iconic look. As a result, large amounts of polluted wastewater are released, worsening the environmental crisis.
The Just Jaded Jeans Collection
In response to the significant environmental impact of denim production, we have made the commitment to never use newly produced denim material in our collection. That's why we launched the Just Jaded Jeans project, aiming to repurpose old jeans and contribute to a more sustainable fashion industry. Our mission is to prove that it's possible to create a jeans collection entirely from recycled materials that are as stylish and appealing as any new garment. We realized that many people have a surplus of old, worn-out jeans tucked away in their closets, and that a shortage of jeans materials would never be an issue.
Introducing a fresh design: Presenting our latest addition to the Just Jaded Jeans collection. In partnership with styling expert AgingInStyle, we've crafted a unique jeans bag using recycled denim, extending the lifespan of this durable fabric. Our jeans bag boasts a sleek, timeless design that reflects the enduring charm of denim. Available in two sizes, it offers a convenient option for everyday essentials or larger items like beach gear or a standard laptop for work.
Donate your jeans
We are always in need of more jeans. If you own a pair you’re ready to part with, we would love to give them a new life: write a chat to us or send us an e-mail to shop@charlieak.com.
on May 15, 2024
Discover the transformative power of a single accessory with the silk scarf. Esteemed fashion experts hail the silk scarf for its ability to elevate any outfit, ensuring a refined and polished appearance that resonates with timeless charm.
Women Who Wear Charlie AK
Maria, Influencer Aginginstyle
on Apr 23, 2024
I aim to challenge the prejudices and expectations that exist. Exploring and finding what works for oneself is an exciting and enriching process, even if it doesn’t always happen overnight.
Liisa, Business Developer at Worldline Global
on Jan 09, 2024
Being a better person than I was yesterday, seeing continuous growth, and connecting the dots when looking back. Knowing that there is so much I still don’t know and yet want to learn.