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privacy policy

A. Introduction


  1. The privacy of our website visitors is very important to us, and we are committed to safeguarding it. This policy explains what Charlie AK AB (559449-7785) do with your personal information when browsing our website.


Charlie AK AB is mentioned throughout in this Privacy Policy for ("Charlie AK", "we", "us" or "our").


When we write to "you", we mean you as a customer, visitor or other relevant third party, e.g. as a contact person for a company in one or another organization with which we do business and have similar exchanges. The purpose of this privacy policy is to explain how we collect and use your personal information and how you can exercise your rights.


  1. Consenting to our use of cookies in accordance with the terms of this policy when you first visit our website permits us to use cookies every time you visit our website.

B. When do we process your data?

  1. When you visit our website, become a member, subscribe to our newsletter, buy our goods, or contact us in any way, we need to collect personal data about you. We may also automatically collect technical and usage information about your equipment, browsing practices, and patterns when you visit our website. We collect this personal information using cookies, server logs, and other similar technology.

  2. The data that Charlie AK collects are for us to fulfill the actions necessary for providing the services and products requested.

  3. For all customers and users that are registered to our newsletter, we collect data about how you interact with our website, what information, which products you have been interested in by reading the email or clicking a link.

  4. For all customers, we store and handle personal information related to earlier purchases on our website.

C.How we collect your personal data


The following types of personal information may be collected, stored, and used by Charlie AK:


  1. General information and contact information, e.g. name, gender, social security number, telephone number, e-mail address, physical address, profile picture, and other contact information

  2. Financial information, e.g. bank details, credit details, and payment history

  3. Marketing and communication tasks, e.g. your settings for receiving advertising from us and our third parties, account information in our subscription service, correspondence information when you contact customer service and other communication/subscription settings,

  4. Technical data, e.g. IP address, your login details, type of browser and version, time zone and location, types and versions of browser plugins, operating systems, and platforms, and other technology in the devices used to access our website and

  5. Usage data, e.g. information about how you use our website and about your purchasing history.

  6. Any other personal information you send or share to us when for example contact us to any of our forms on the website or send an e-mail to one of our business addresses.


D. Why do we process personal data about you?


We can use your personal information to:

  1. Administer and fulfill our contractual and legal obligations to you or the company you represent.

  2. Meet our legal obligations and reporting requirements, e.g. guarantee claims, accounting rules and declarations to tax authorities as well as other supervisory authorities,

  3. Answer your questions and wishes as well

  4. Establish, exercise, or defend our legal rights.


Charlie AK may only collect, process, use, save personal data if there is a valid legal basis. The processing of your personal data that is not based on a legal or contractual requirement will be based on our legitimate interests in order to:


  1. To be able to fulfil our responsibilities to you as a user of our webpage, for example sending good purchased on our website, and enabling use of the other services available on our website.

  2. Sending statements, invoices, and payment reminders to you, and collecting payments from you.

  3. Sending you email notifications you have specifically requested.

  4. Sending you our email newsletter if you signed up for it, made a purchase, sign up for an event (you can unsubscribe at any time).

  5. To communicate informational updates and marketing messages via e-mail or telephone.

  6. Statistical information about how our users use our website in order to improve it.

  7. Dealing with inquiries and complaints made by or about you relating to our website

  8. Keeping our website secure and prevent fraud.

  9. Verifying compliance with the terms and conditions governing the use of our website.


E.Disclosing personal information


In addition to the disclosures that are reasonably necessary for the purpose set forth elsewhere in this Privacy Policy, we may disclose information about you:


  1. To service providers who may only process personal data on our behalf

  2. To the extent, we are required to do so by law

  3. In connection with any legal proceedings or future legal proceedings and

  4. For the purpose of establishing, exercising, or defending our legal rights, our security or our property, including to prevent fraud and reduce credit risk.

  5. to the purchaser (or prospective purchaser) of any business or asset that we are (or are contemplating) selling.

  6. In order to fulfill our agreement with you include services such as payment and transport assignments via our selected providers of such services.

We may disclose your personal information to any of our employees, officers, insurers, professional advisers, agents, suppliers, or subcontractors as reasonably necessary for the purposes set out in this policy.


Except as provided in this policy, we will not provide your personal information to third parties.


F.International data transfers


  1. Information that we collect may be stored, processed in, and transferred between any of the countries in which we operate in order to enable us to use the information in accordance with this policy.

  2. The personal data we collect from you is primarily stored within the European Union / European Economic Area (EU / EEA).

  3. Your personal data can be stored in and transferred to countries outside the EU / EEA. All such transfer of your personal data takes place in accordance with applicable law.

  4. You expressly agree to the transfers of personal information described in this Section F.


G.Retaining personal information


  1. This Section G sets out our data retention policies and procedure, which are designed to help ensure that we comply with our legal obligations regarding the retention and deletion of personal information.

  2. Personal information that we process for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes.

  3. Notwithstanding the other provisions of this Section G, we will retain documents (including electronic documents) containing personal data:

    1. to the extent that we are required to do so by law;

    2. if we believe that the documents may be relevant to any ongoing or prospective legal proceedings; and

    3. in order to establish, exercise, or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk).

  4. We stop processing your data for marketing purposes when you have closed your user account or actively rejected further marketing communication from us. Your data will then be deleted


H.Security of your personal information


  1. We will take reasonable technical and organizational precautions to prevent the loss, misuse, or alteration of your personal information

  2. We will store all the personal information you provide on our secure (password- and firewall-protected) servers.

  3. All electronic financial transactions entered into through our website will be protected by encryption technology.

  4. You acknowledge that the transmission of information over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.

  5. You are responsible for keeping the password you use for accessing our website confidential; we will not ask you for your password (except when you log in to our website).




We may update this policy from time to time by publishing a new version on our website. You should check this page occasionally to ensure you understand any changes to this policy. We may notify you of changes to this policy by email or through the private messaging system on our website.


J.Your rights


You may instruct us to provide you with any personal information we hold about you. The provision of such information is generally free of charge, but in some circumstances it may be chargeable.


You may instruct us at any time not to process your personal information for marketing purposes.


In practice, you will usually either expressly agree in advance to our use of your personal information for marketing purposes, or we will provide you with an opportunity to opt out of the use of your personal information for marketing purposes.


1.Third party websites


Our website includes hyperlinks to, and details of, third party websites. We have no control over, and are not responsible for, the privacy policies and practices of third parties.


2.Updating or deleting information


Please let us know if the personal information that we hold about you needs to be corrected or updated. You can also request that we delete data that is no longer necessary for the purpose for which it was collected and / or object to our processing of your personal data. However, it may be that certain legal obligations prevent us from deleting certain information.

3. Withdraw your consent


If we process some of your personal data based on your consent, you can revoke your consent at any time.


4. Refrain from advertising

You can instruct us not to process your personal data for marketing purposes, including profiling analyzes for direct marketing. The processing of your personal data for marketing purposes for you as a customer or if you have a user account on our website is our legitimate interest. Otherwise, we will obtain your express consent to our use of your personal data for marketing purposes and / or we will give you the opportunity to waive the use of your personal data for marketing purposes.

You can revoke your consent or decline further marketing communications by following the instructions in each marketing mailing.

You can also manage your subscriptions by logging in to your user account on our website or at any time instruct us not to use your personal information for marketing purposes via e-mail.





We use cookies and similar technology on our website. You can configure your browser to reject all or some cookies. You can also continue to use our website if you choose to reject cookies, but your access to certain functions may be prevented from working properly and parts of the website may become inaccessible. Further information about cookies we use can be found in our Cookie Policy.


L. Contact

If you have questions or requests about this privacy policy or our processing of your personal data, you can contact us by using one of the following contact ways:


Handelsbolaget Charlie AK

Bardabacken 19

167 71 Bromma



Organization number: 559449-7785

VAT:  SE559449778501





Cookie Policy


A. How we use cookies?


Our website use cookies placed by Charlie AK (cookies from first parties) as well as cookies placed by third parties (cookies from third parties).


Cookies are used on almost all websites. They are small text files that are saved on your computer or device to help our website perform a number of functions. For example, they can help us monitor the number of people who use our site and help us understand more about the way people interact with our site.


Some cookies on our website collect personal information about you. Please read our privacy policy for further information on how we may collect and use information about you through your interaction with us, including your use of this website.

B. Wish cookies are we using?


1.Necessary cookies


Necessary cookies are required for the basic operation of our website, e.g. by prescribing basic functions such as page navigation and access to secure parts of the website.

2. Function/Setting cookies


These cookies allow a website to remember information that changes the website's behavior or appearance and to remember your settings, e.g. preferred language or region you are in.


3. Statistics/Performance cookies


These cookies allow us to recognize and count the number of visitors and to see how visitors move on our website when they use it. This helps us understand how visitors use our site and limited identifiable information may be collected.


4. Targeting/Marketing cookies


These cookies register your visit to our website, the pages you have visited, and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant based on your interests. Identifiable or unique information may be collected. We may also share this information with third parties for the same purpose.

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