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How to treat cotton

Cotton is a popular material for clothes, but it has downsides. Making cotton garments requires a lot of water and energy. It also needs a ton of land, leading to deforestation and taking land away from food crops. Plus, cotton farming uses a lot of pesticides and herbicides, which isn't good for the environment or the people who work on the farms

With all of these disadvantages, should we not use cotton at all?

gots-certified cotton

The most effective approach to reduce the environmental impact of cotton production is to cut down on its use. Yet, there's a certification that strives to lessen the harmful effects of cotton production on the environment and society while upholding top-notch quality standards. It's known as GOTS, the Global Organic Textile Standard.

The Global Organic Textile Standard (GOTS) certified cotton is a type of cotton that meets strict environmental and social criteria throughout its production. 

Organic Farming

GOTS-certified cotton is grown following organic principles, which means it is not treated with synthetic chemical pesticides or fertilizers. Instead, natural methods are used for pest control and fertilization.

Environmentally Friendly Processing

The entire production process, including spinning, dyeing, and final processing, must adhere to strict environmental standards. This means limiting hazardous chemicals and purifying and recycling the water used in the process.

Social Responsibility

GOTS-certified farmers and workers must follow international labor standards, including fair working conditions, fair compensation, and a prohibition on child labor.


GOTS-certified cotton promotes long-term sustainable production methods that conserve the Earth's resources and reduce negative environmental and social impacts.

Traceability and Certification

Products containing GOTS-certified cotton must be traceable from start to finish. This ensures they meet the standard's requirements.

In summary, GOTS-certified cotton is an environmentally and socially responsible choice. Today we only use cotton that carries the GOTS-certified cotton label.

care guide

Ensuring the freshness of your cotton garments can extend their lifespan and, in turn, reduce the need for additional cotton consumption. By following this care guide, which is designed to help you treat your garments right, you can make a positive impact on both your clothing's longevity and the environment.

Mastering Cotton Care
Preferred Drying Rituals
Ironing Techniques

In many cases, you can freshen up cotton garments without washing them by simply airing them. However, if it is time to wash them, always check the care label before you begin. For the most part, you can use a washing machine to clean your cotton garments. It's a good idea to go for the gentle or delicate cycle to keep your cotton in good shape. When it comes to detergent, opt for a mild liquid one, and steer clear of bleach, as it can weaken the cotton fibers.

The Battle Against Stains

Stains are the worst, right? But they happen. The key is to act fast. You can use a stain remover or make a mix of water and mild detergent. Dab the stain gently instead of rubbing, as rubbing can spread it. For those stubborn stains, you might have to give it a few rounds before washing.

Drying is a big deal for cotton fabrics. If you can, give your clothes some air by hanging them on a line or a drying rack. This avoids the intense heat of a dryer and helps prevent shrinkage. However, if you have to use a dryer, keep the heat setting low to medium, and get your clothes out as soon as they're done to avoid wrinkles. 

Some cotton clothes might need a little ironing. Check that care label again for the right ironing temperature. To make your ironing experience a breeze, use a steam iron. If your fabric is a bit delicate, iron it inside out to prevent any shiny marks. Don't forget to keep the heat setting in check to avoid any damage.

Preventing Pilling
Where Your Wardrobe Rests

Nobody likes those annoying little fabric balls, also known as pilling. To keep pilling at bay, just turn your cotton garments inside out before tossing them in the wash. This will reduce the friction between the fabric and other items.

Now, when it comes to storing your cotton fabrics, folding is your best bet. Hanging them can cause stretching and distortion, but if you have to hang heavier cotton items like jackets, use padded hangers to distribute the weight evenly. Keep your cotton goods in a cool, dry place away from direct sunlight. That way, you can prevent fading and keep those colors looking sharp.

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